In 2016, Boldstance was just a budding concept, a seed of an idea with the potential to revolutionise the world of athletic empowerment. It was during this formative stage that The Stride, the now-iconic Boldstance logo, was born. Created by Jonas Söders, a visionary graphic designer from Germany, this emblem became the soul of the brand. Designed to symbolise progress, motion, and determination, The Stride is a timeless representation of the relentless pursuit of excellence that defines Boldstance and the athletes it inspires.

The Vision Behind The Stride

When tasked with crafting the visual identity for Boldstance, Jonas Söders embarked on a mission to encapsulate the spirit of athletic ambition. He understood that this symbol would be more than a logo—it would be a rallying cry for individuals striving to push their boundaries. Jonas’s approach was both artistic and scientific, drawing inspiration from the biomechanics of human motion and the physics of athletic performance.

“A logo should not just be seen; it should be felt,” Jonas remarked. With this philosophy, he aimed to create a design that resonated deeply with athletes, capturing their drive, resilience, and forward momentum.

The Science and Design of The Stride

Jonas’s design process was meticulous, rooted in a deep appreciation for both the aesthetics and the science of movement. Every element of The Stride reflects a calculated effort to mirror the dynamics of athletic performance.

1. Geometry in Motion

The logo consists of two triangular forms, angled at 30 degrees. This precise tilt symbolises acceleration and forward momentum, echoing the posture of a sprinter launching from the blocks. The geometric shapes represent the dual forces at play in a stride—the upward push of strength and the forward drive of determination.

2. Balance and Proportion

Using a grid-based framework, Jonas ensured that the logo maintained perfect symmetry and proportionality. This balance is a metaphor for the equilibrium athletes strive to achieve in their training and performance. The design’s harmony reflects the poise required to excel under pressure.

3. Fluidity and Aerodynamics

While the shapes are geometric, their rounded edges introduce an element of fluidity. This feature not only makes the logo visually dynamic but also symbolises the seamless flow of energy during an athlete’s movement. The design’s aerodynamic quality mirrors the cutting-edge gear used to reduce drag and enhance performance.

4. Symbolic Negative Space

The negative space between the triangles was deliberately included to represent transition and growth. It captures the energy transfer from one stride to the next, serving as a powerful visual metaphor for progress and perseverance.

A Testament to Jonas Söders’s Genius

Jonas’s ability to blend science, art, and philosophy resulted in a logo that is both simple and profound. By integrating elements inspired by biomechanics and athletic principles, The Stride transcended traditional design. It became a living, breathing representation of the human spirit in motion.

“This design isn’t static,” Jonas explained. “It’s alive with energy, with movement. It reflects the journey, not just the destination.”

The Role of Boldstance’s Mission

While Jonas was the creative force behind The Stride, the design was deeply influenced by Boldstance’s mission to empower athletes. Founded on the principles of resilience, ambition, and progress, Boldstance sought a logo that would reflect these values. The Stride became the perfect embodiment of this ethos, seamlessly aligning with the brand’s vision to inspire greatness in every individual.

A Timeless Icon

Since its creation in 2016, The Stride has stood the test of time. Its clean, modern design ensures it remains relevant, while its deeper meaning continues to resonate with athletes and enthusiasts across the globe. As Boldstance has grown from an idea into a powerhouse for athletic empowerment, The Stride has remained a constant, a reminder of the brand’s roots and aspirations.

A Symbol of the Bold Journey

The Stride is more than just a logo; it’s a story, a legacy, and a source of inspiration. It represents the bold steps taken by athletes in their pursuit of greatness and the vision of a brand committed to supporting them every step of the way. Jonas Söders’s creation is a testament to the power of design to inspire, motivate, and unite. As Boldstance continues its journey, The Stride will remain an enduring symbol of progress, motion, and bold ambition—a true icon for the ages.