BRITISH RUNNING. FOR THE UNLIKELY ONES.
You showed up anyway. The Zitanos 2.0 is the running shoe built for you.
218g. 6mm drop. An 800km lifespan target. Tested across every surface a British training week throws at you.
Built for runners who train with intent
The Zitanos 2.0 is a running shoe, built for running. Light enough to feel fast, durable enough to hold up week after week, made for runners who put in the work when no one is watching. No gimmicks, and no compromise on what a running shoe is for.
ZITANOS 2.0
Run it to believe it.
Race tuned responsiveness and the cushioning to carry you over distance. The Zitanos 2.0 is built to do one thing properly, take you further and faster, and to keep doing it mile after mile.
Adaptive Visibility Mode
Reflective when you need it. Clean when you do not. The 3M Scotchlite yarn keeps you visible on early starts and low light runs, without changing how the shoe looks in daylight.
Built to Run
Engineered for the run, not the compromise. A lightweight 218g build for speed. A responsive EVA midsole returning 72% of energy in development testing. A 6mm drop for a natural gait and reduced joint load. Whether it is an easy Tuesday morning or a Sunday race, the Zitanos 2.0 is built to move with you.
View Technical Specs
Considered by Design
Built to last. Made with intention. We use recycled and bio based materials where they perform, a carbon rubber outsole built to an 800km lifespan target, and 3M reflective detailing for low light. Performance and responsibility are not a trade off, and we will only publish numbers we can stand behind.
Where We Stand
218 grams. 72% energy return in testing. Built to an 800km lifespan target across every surface a British training week throws at you. One shoe built for the whole day.
The running shoe for the ones who were counted out.
WHY IT MATTERS
This is a running shoe, built to do one thing properly. Take you further, mile after mile, season after season.
Light enough to feel fast on race day. Cushioned enough to protect you on the long Sunday effort. Durable enough to still be there when the training block is done. Made for runners who put in the work when no one is watching.
Designed through a collaboration between our team in Staffordshire and our designer in Brazil. Developed across 47 prototypes and more than 16,000km of testing. This is what happens when a brand builds a running shoe and refuses to cut a corner.
RUN WITH INTENT
At 218 grams, the Zitanos 2.0 disappears on foot. That is 14% lighter than the category average, not because we stripped it back, but because every component earns its place. The EVA midsole runs at 45C durometer, which means it is firm enough to feel fast and cushioned enough to protect you over distance. 72% energy return per stride in testing. That is the difference between a shoe that carries you and one that works with you.
The 6mm heel to toe drop promotes natural forefoot striking and reduces joint load whether you are chasing a personal best on race day or running easy on a Tuesday morning.
- Weight: 218g (UK 8)
- Energy return: 72% from responsive EVA compound, in development testing
- Drop: 6mm for natural gait and reduced joint stress
- Toe box: 102mm anatomical race fit with no cramping
BUILT FOR EVERY SURFACE
The carbon rubber outsole runs a 3mm lug depth and is built to an 800km lifespan target across concrete, treadmill, gravel and wet tarmac. Fewer seams means less friction and more miles before you notice the shoe at all.
When the light drops, the 3M Scotchlite integrated yarn keeps you visible without changing how the shoe looks in daylight. Early morning starts should not come with risk.
Outsole: Carbon rubber, 800km lifespan target
Reflectivity: 3M Scotchlite integrated yarn
Upper: Hexagonal lock structure for breathability and a locked-in midfoot
Construction: Welded overlays, strobel board, fewer seams
BUILT RESPONSIBLY
We are building the Zitanos 2.0 with recycled and bio based materials, and choosing suppliers who work to recognised standards.
Performance and sustainability are not a trade off. We are building the Zitanos 2.0 to prove it.
For the full picture of where we stand, including what we have not solved yet, read our Sustainability and Ethics page.
Built for the run, in all of it.
Wet tarmac. Gravel. Treadmill. Concrete. The high grip carbon rubber outsole is built to an 800km lifespan target across the surfaces a British running week actually covers. Stable when you push the pace. Steady when you hold it.
The Zitanos 2.0 responds to how you run, from a forefoot strike on the road to the long, even miles of a steady effort. Support that works with your foot and reduces fatigue over distance. One shoe. Every mile.
Boldstance was founded by a soldier turned runner who was never the obvious athletic choice, and showed up anyway. That is who this shoe is for. The unlikely ones.
Designed with purpose. Built with responsibility.
The Zitanos 2.0 was designed through a collaboration between our team in Staffordshire and our designer in Brazil, then assembled by our manufacturing partner in China. From the first sketch to the finished shoe, every decision is one we are prepared to show you.
Find out more.
China
Our manufacturing partner, where the Zitanos 2.0 is assembled.
United Kingdom
United Kingdom: Staffordshire. Our head office, and where the Zitanos 2.0 began.
Brazil
Our design partner. The Zitanos 2.0 was shaped here, in collaboration with Staffordshire.