Privacy & Cookie Policy
This policy explains how Boldstance Ltd collects, uses and protects your personal information when you use boldstance.com or purchase from us. We have written it in plain language because we think you deserve to know exactly what we do with your data, not wade through legal jargon to find out.
If you have questions at any point, email us at support@boldstance.com. We read every message.
Who we are
Boldstance Ltd is a British performance running shoe company registered in England and Wales. Company number 14859766. Our registered address is 3 Woodville Place, Meir, Stoke-on-Trent, ST3 6DA, Staffordshire, United Kingdom.
We are the data controller for any personal information you provide through boldstance.com.
What information we collect
We collect information you give us directly and information generated automatically when you use our site.
Information you give us
When you place an order, sign up for our newsletter or contact us, we may collect your name, email address, phone number, delivery address and payment details. Payment details are handled by Shopify Payments and never stored directly by us.
Information collected automatically
When you visit our site, our servers automatically record your IP address, browser type, pages visited, time spent on each page and the page you came from. We use this to understand how people use the site and improve it.
Why we collect it and what we use it for
We use your information only for the following purposes:
We do not sell your data. We do not share it with third parties for their own marketing purposes.
The legal basis for processing your data
We process your personal data under the following legal bases under UK GDPR:
Contract. Processing is necessary to fulfil your order or pre-order.
Consent. Where you have signed up for our newsletter or marketing emails.
Legitimate interests. To improve our website and prevent fraud, where this does not override your rights.
Legal obligation. Where we are required to keep records by law.
Who we share your data with
We use the following third-party services to operate our business. Each handles your data only as necessary to provide their service to us.
All third parties are required to handle your data in accordance with UK GDPR. We do not transfer data outside the UK or EEA without appropriate safeguards in place.
How long we keep your data
We keep your order and transaction data for 7 years to comply with HMRC requirements. If you subscribed to our newsletter and later unsubscribe, we will remove your email from our mailing list within 30 days. If you ask us to delete your account or personal data, we will do so within 30 days except where we are legally required to retain it.
Your rights
Under UK GDPR, you have the following rights:
To exercise any of these rights, email support@boldstance.com. We will respond within one month. All requests are free of charge.
If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies
Our website uses cookies. A cookie is a small text file placed on your device when you visit a site. Cookies help the site work, remember your preferences and help us understand how people use it.
Essential cookies
These are required for the site to function. They include your shopping cart, session management and security tokens. You cannot opt out of these without disabling the site entirely.
Analytics cookies
We use Google Analytics to understand how visitors use our site. This data is anonymised and does not identify you personally. You can opt out of analytics cookies at any time through your browser settings or by using the Google Analytics Opt-out Browser Add-on.
Marketing cookies
We may use cookies to show you relevant advertising on other platforms. You can opt out of these through your browser settings or through the ICO's cookie opt-out tools.
Most browsers allow you to refuse or delete cookies. Refusing essential cookies may affect how the site works for you. To manage your cookie preferences, go to your browser settings.
Children
Our site is not intended for children under 13. We do not knowingly collect personal data from children under 13. If you believe a child under 13 has provided us with personal data, contact us at support@boldstance.com and we will delete it promptly.
Data security
We take reasonable technical and organisational steps to protect your personal data from unauthorised access, loss or disclosure. Our site uses SSL encryption for all data transmission. Payment processing is handled by PCI-DSS compliant providers.
No method of transmission over the internet is completely secure. While we do everything reasonable to protect your data, we cannot guarantee absolute security.
Data breaches
If we become aware of a data breach that is likely to result in a risk to your rights or freedoms, we will notify the ICO within 72 hours and inform affected individuals as soon as reasonably practicable.
Changes to this policy
We may update this policy from time to time. When we make significant changes we will post a notice on our website and update the date at the top of this page. Continued use of our site after changes are posted constitutes your acceptance of those changes.
Contact us
If you have any questions about this policy or how we handle your data, contact us: